Campaign Diaries
Interrail presents the new brand platform with the story entrusted to 30 creators
Goal: Highlight the transformative power of travel
Claim: Travel changes your perspective on the world
Media: Social media, video content
Summary: Interrail has unified its brands Eurail and Interrail under a global brand platform called 'The Interrail Effect', which showcases the transformative impact of train travel through the experiences of 30 diverse content creators. Collaborating with agencies We Are Pi and Butterfly Effect, the campaign features a series of unfiltered travel diary shorts to promote train travel's unique advantages. A survey found that 70% of Interrail customers felt that traveling has changed their outlook on the world significantly.
Campaign Diaries
No Brand Diaries found.
Interrail Unifies Its Brands with ‘The Interrail Effect’
Source: https://pub.be/fr/interrail-unifie-ses-marques-avec-the-interrail-effect/
Goal: Unify brand identity
Summary: Interrail is unifying its brands under the campaign 'The Interrail Effect'. This campaign aims to create a cohesive brand identity for the company.
Campaign Diaries
No Brand Diaries found.
The Interrail Effect Puts Travel Ahead of Destination
Goal: To shift focus from destinations to the impact of traveling itself
Claim: Travel changes the way we see the world
Media: Short films and social media content
Summary: Interrail B.V. has unified its brand identity by transitioning from Eurail to Interrail, focusing on the essence of the travel experience rather than just destinations. The campaign 'The Interrail Effect' emphasizes the transformative power of journeys, showcasing travelers’ personal stories and interactions through content created by diverse creators during a summer train journey across Europe. This is a strategic shift towards valuing experiences over lists of sights, positioning the brand for future campaigns and community initiatives.
Campaign Diaries
No Brand Diaries found.
