Campaign Diaries
More than half of women reach menopause unprepared or not at all
Goal: Increase awareness and provide information about menopause
Claim: Menopause is a topic that needs more discussion
Media: Newsletter, Podcast
Summary: A study promoted by Wells revealed that 52% of women in Portugal going through or who have gone through menopause felt unprepared for this phase, and four out of five believe the topic is not adequately addressed in Portuguese society. The research highlights the diverse experiences women face during menopause, emphasizing the need for individualized approaches and increased dialogue regarding symptoms and support.
Campaign Diaries
No Brand Diaries found.
Everything About Supplements: Wells Launches First Health and Wellness Literacy Hub in Portugal
Goal: To provide transparent and accessible information about supplements and health.
Claim: Demystifying misinformation around supplementation.
Media: Digital platform, videos, articles, FAQs
Summary: Wells launched 'Tudo Sobre Suplementos', a pioneering digital hub for health and wellness literacy in Portugal. This platform aims to help consumers navigate the world of supplementation, offering credible information organized into key areas of daily life, such as sleep, immunity, digestive health, and sports nutrition. It also addresses women's health and aims to combat misinformation in the supplement industry.
Campaign Diaries
No Brand Diaries found.
