Campaign Diaries
Chilly transforms freshness into an immersive experience in Naples
Goal: To engage directly with women through an immersive experience
Claim: Stay in Chilly
Media: Digital billboards, social media (Instagram, TikTok, YouTube), metro advertising
Summary: Chilly launches its new product, Chilly Intimo Deo, with an immersive experience called 'Chilly Live Show' in Naples. The event transforms Piazza Dante into an urban stage featuring water games, lights, and projections. The campaign aims to create an experiential narrative around the product, involving influencers and promoting it through various media channels. The initiative signifies a new chapter for the brand, engaging directly with female audiences in a lively setting.
Campaign Diaries
No Brand Diaries found.
Intimate Hygiene and Gaming? Chilly’s Campaign Surpassed Goals by 400%
Goal: Engage women aged 18 to 44 through gaming.
Claim: Intimate hygiene should be a joyful and uncomplicated part of daily routine.
Media: POGGERS platform, articles, display formats, RECAP news show, DUNGGEON Podcast
Summary: The intimate hygiene brand Chilly collaborated with agency WPP Media to target women aged 18 to 44 through an innovative gaming campaign, surpassing goals by 400%. The campaign was centered around sponsoring the VRUM Championship, a popular go-kart race involving female influencers, indicating that women are an active part of the gaming community. Following the success of the initial phase, which exceeded expectations with over 1.2 million impressions, the campaign aims to continue with a focus on empowering women in gaming.
Campaign Diaries
No Brand Diaries found.
