People Like Us

Campaign Diaries

United Kingdom

Campaign questions who rejected a resume: a person or an AI?

Brand: People Like Us

Campaign: Dear [Name]

Source: https://www.imagensdemarca.pt/artigo/campanha-questiona-quem-rejeitou-um-curriculo-uma-pessoa-ou-uma-ia/

Goal: To raise awareness about transparency in automated recruitment processes

Claim: Can you see me?

Media: Digital billboards, cinemas

Summary: The 'Dear [Name]' campaign by People Like Us explores the lack of transparency in automated recruitment processes. Featuring actor Ebenezer Gyau, the campaign questions who is evaluating candidates and highlights concerns from a study showing that many rejected candidates suspect automated decisions were made without human review. The campaign will be promoted through digital billboards and in cinemas.

Campaign Diaries

No Brand Diaries found.

United Kingdom

The campaign ‘Reject the Rejections’ raises the question of AI in hiring

Brand: People Like Us

Campaign: Reject the Rejections

Source: https://www.media-marketing.com/vijesti/people-like-us-kampanjom-reject-the-rejections-otvara-pitanje-ai-ja-u-zaposljavanju/

Goal: To address the issue of automated hiring processes from the perspective of ethnic minority job applicants.

Claim: Transparency and control over technology in hiring.

Media: Film

Summary: The 'Reject the Rejections' campaign by People Like Us, in collaboration with Worth Your While, examines the impact of automated hiring on ethnic minority applicants. Featuring a film titled 'Dear [Name]', it highlights real rejection messages received by these candidates, emphasizing the frustration of an impersonal hiring system. Research indicates that a significant number of applicants doubt human oversight in hiring decisions and that ethnic minorities often feel compelled to alter their identities on resumes to avoid bias.

Campaign Diaries

No Brand Diaries found.

automated hiring ethnic diversity job rejection transparency in recruitment