Campaign Diaries
Travel Agency Sponsors ‘No Laughing Allowed at the Cabin’
Source: https://www.kampanje.com/markedsforing/reisebyra-sponser-ikke-lov-a-le-pa-hytta/1027623
Goal: To engage viewers in a fantasy game linked to a TV show
Claim: We think this is a fun collaboration
Media: VGTV
Summary: Travel operator TUI has become a sponsor of the VGTV series 'Ikke lov å le på hytta' and the fantasy initiative 'Hytta Fantasy'. The new season of the series allows viewers to participate in a fantasy game where they can predict which participants will perform best. There are prizes for the overall best league and individual player. TUI has created their own informal rules for vacationing, and there are significant prizes for winners of the fantasy game, including a gift card valued at 50,000 kroner.
Campaign Diaries
No Brand Diaries found.
TUI Creates Thailand in Stockholm with Outdoor Campaign
Source: https://www.resume.se/marknadsforing/kampanj/resebyran-gor-thailandtown-i-centrala-stockholm/
Goal: To create an immersive experience that engages the senses and promotes travel to Thailand.
Media: Outdoor advertising, social media
Summary: TUI has launched an outdoor campaign titled 'Experience Thailand with TUI' in Stockholm, transforming the area around Stureplan and Engelbrektsplan into a miniature Thailand with facade projections, palm trees, music, and food. The activation aims to create a memorable relationship between the destination and the brand, encouraging engagement through both physical and digital channels.
Campaign Diaries
No Brand Diaries found.
