Campaign Diaries
Collective Arts offers two tickets to paradise via artist postcards
Source: https://strategyonline.ca/2026/06/26/collective-postcards-from-paradise/
Goal: To turn summer into a creative escape and engage consumers through a postcard contest
Claim: Creativity begets creativity
Media: Retail posters, shelf wobblers, shelf flyers, case inserts, digital touchpoints
Summary: Collective Arts is launching the 'Postcards from Paradise' campaign, which includes a contest for a trip to Costa Rica and features vibrant tropical artwork on its beverage packaging. The campaign encourages consumer engagement through a microsite and includes additional prizing activities, aiming to create a summer of creativity. The company's unique approach involves continuously showcasing local artistic talent on its products.
Campaign Diaries
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