Campaign Diaries
Portugal in Transformation
Source: https://www.imagensdemarca.pt/artigo/portugal-em-transformacao/
Goal: To reinforce proximity, authenticity, and future vision
Media: Content filmed in Porto
Summary: The article discusses the evolution of the tourism sector in Portugal amidst current global changes, highlighting a debate at the VIII Portuguese Tourism Summit. It also features Cofidis' new global rebranding campaign, emphasizing its commitment to proximity and future vision, depicted through scenes in Porto involving brand employees. Additionally, it mentions other promotional activities by brands such as Sagres and Purina within the Portuguese market.
Campaign Diaries
No Brand Diaries found.
We want to introduce the new image, but Cofidis maintains its entire identity
Goal: To modernize the brand image while preserving its core identity and values
Claim: From people for people
Summary: Cofidis marks 30 years in Portugal with a new campaign that introduces a rebranding aimed at modernization without losing its identity. The new visual identity reflects the evolution of consumers and the market, emphasizing the brand's commitment to maintaining close relationships with customers. Celebrating its three-decade presence, Cofidis looks ahead with optimism, ensuring it stays true to its roots while evolving.
Campaign Diaries
No Brand Diaries found.
