Issue

Comments off | By · October 17, 2026

Campaign Diaries

Displaying 1 Campaigns for this Brand.
Argentina

Nuevo: Issue and Super launch ‘Touch Your Breasts’, a campaign to promote early detection of breast cancer

Brand: Issue
Campaign: Tocate las tetas

Source: https://www.adlatina.com/publicidad/nuevo-issue-y-super-lanzan-tocate-las-tetas-una-campaa-para-promover-la-deteccin-temprana-del-cancer-de-mama

Goal: To promote early detection of breast cancer

Claim: Tocate las tetas

Media: Posters in subway stations, QR codes, YouTube, digital platforms, streaming actions

Summary: The campaign 'Tocate las tetas' aims to promote early detection of breast cancer through a direct and provocative message. It includes posters in subway stations with QR codes pointing to a breast self-examination tutorial. The initiative features relevant voices, UGC content creators, and expert insights, developing in three phases: tactic, validation, and awareness. The project emphasizes the importance of self-examinations and medical consultations. Issue has committed to raising awareness about breast cancer for over 10 years, including annual donations for mammograms.

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Issue Campaign: Tocate las...