BIGGIE

Comments off | By · October 23, 2026

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BIGGIE Launches NextGen Studio with First Episode on the Future of Search

Brand: BIGGIE
Campaign: NextGen Studio

Source: https://pub.be/fr/biggie-lance-nextgen-studio-avec-un-premier-episode-consacre-a-lavenir-du-search/

Goal: To examine the challenges brands face in the rapidly evolving technological landscape.

Claim: How AI Is Changing Brand Discovery

Media: YouTube, Spotify

Summary: BIGGIE has launched the first episode of NextGen Studio, a five-part video podcast series focused on marketing transformations in the age of artificial intelligence. The inaugural episode features Alice Van Damme from Google, discussing the evolution of search behaviors and visibility challenges for brands. This episode aims to help advertisers rethink their visibility strategies as consumer journeys become fragmented and new search experiences emerge. NextGen Studio will gather industry experts to explore five complementary themes: Reach, Attention, Relevance, Trust, and Growth.

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BIGGIE Campaign: NextGen Studio Source: https://pub.be/fr/biggie-lance-nextgen-studio-avec-un-premier-episode-consacre-a-lavenir-du-search/ Goal: To examine...