A LEGEND ALWAYS RECOGNIZES ANOTHER.
Brand
MALBEC
Entrant Agency
ALMAPBBDO
Category
Film
Festival & Year
Cannes Lions (2026)
Case Study Details
Becoming a legend means building an unmatched path and achieving unprecedented feats. And the greatness of a legend lies in recognizing another.
The new Malbec Black Legend presents an even more captivating and modern version of Malbec Black, combining the exclusive accord extracted from the Italian Neroamaro wine with the intensity and distinction of dark woods — a striking and sophisticated fragrance that announces masculine presence.
And to tell this story, we brought together two legends of world football: Kaká and Fabio Cannavaro.
Not by chance, Malbec is the preferred brand in men’s perfumery*, recognized by those who understand intensity, sophistication, and legacy.
#MalbecLegend is the new Malbec launch — the legend of perfumery.
�� Discover now: https://www.boticario.com.br/malbec/
*Source: Kantar Insights Brazil – National Research – 2,400 interviews per year / 600 interviews per quarter – Men 18–60 years old / Buyers of men’s fragrances in the last 6 months.
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