ALEXA+ AND PETE DAVIDSON
Brand
ALEXA+
Entrant Agency
AMAZON, AMAZON XCM
Category
Film
Festival & Year
Cannes Lions (2026)
Case Study Details
Meet your new image consultant. 🪞 All-new Alexa+
Use the all-new Alexa to call your @Uber and have full-on conversations!
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Alexa+, our smartest, most proactive AI assistant yet. With a more natural, conversational experience, you can chat naturally and flow effortlessly between topics without needing specific phrases to get the right response. This next-generation assistant learns your preferences to create a personalized experience, helping you manage your home, stay organized, discover entertainment, and connect with thousands of services. Buy any Echo device and get access to Alexa+, which works seamlessly across Echo devices, Fire TV, tablets, and more. From booking tickets and making reservations to creating unique stories and controlling your smart home, Alexa+ brings ambient intelligence to your daily life with built-in privacy protections and security you can trust. Available free with Prime membership or as a monthly subscription for non-Prime members.
Learn more about Alexa+: https://a.co/d/fPIsZSy
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More about Alexa
Explore More with Alexa: https://amzn.to/4h8r1go
Shop Amazon Echo & Alexa Devices: https://a.co/9ZXB7Fg
#AlexaPlus #AmazonAlexa #AlexaHome #GenerativeAI #AgenticAI #AI #AmazonEcho #PeteDavidson
