BEWARE OF CRANPUS

Ocean Spray Excite With Cranpus Character Our Ad Of The Week comes from the US, and it’s a holiday ad from Ocean Spray, agency Piggyback and actor Bryan Cranston, who plays the “Cranpus”, a festive fiend with his eyes set on stealling all the Christmas cranberries. In our exclusive Test Your Ad report we look at how negative emotion can help an ad cut through at Christmas: https://system1group.com/ad-of-the-week/ocean-spray-excite-with-cranpus-character