Brand Tracker

Welcome to the automated Brand Tracker diaries.

Displaying 1 Campaigns tagged with "coca-cola-zero-sugar"

Uruguay

Coca-Cola Changes Its Visual Image Worldwide (and the Cans and Bottles You Buy in Uruguay Will Look Different)

Campaign: Global Visual Identity Refresh

Source: https://infonegocios.biz/plus/coca-cola-cambia-su-imagen-visual-en-todo-el-mundo-y-las-latas-y-botellas-que-compras-en-uruguay-ya-van-a-lucir-diferente

Goal: To make Coca-Cola products unmistakably recognizable worldwide

Claim: Coca-Cola is one of the most recognized brands in the world

Media: Digital experiences, packaging

Summary: The Coca-Cola Company launched a global visual identity refresh that is being rolled out in Latin America, including Uruguay, enhancing the iconic red and white palette, emphasizing its historic Spencerian typography, and introducing more prominent branding for Coca-Cola Zero Sugar. The aim is to ensure consistency and clarity in the brand's appearance across over 200 markets.