Brand Tracker

Welcome to the automated Brand Tracker diaries.

Sweden

Coca-Cola Launches New Design for Cans in Sweden

Brand: Coca-Cola

Campaign: New Can Design Launch

Source: https://www.resume.se/marknadsforing/design/coca-cola-far-uppdaterad-design-se-nya-burkarna-har/

Goal: To unify the visual identity of Coca-Cola products

Claim: Everything Coca-Cola does should look like Coca-Cola

Media: Packaging, retail environments, refrigerators, equipment, digital channels

Summary: Coca-Cola is launching a new design for its iconic cans, unifying Coca-Cola Original Taste and Coca-Cola Zero Sugar under a common visual expression that highlights the brand's historic elements. The redesign enhances recognition while distinguishing between the sugary and sugar-free options. The rollout will occur in over 200 markets, starting with Sweden and other European countries.

Uruguay

Coca-Cola Changes Its Visual Image Worldwide (and the Cans and Bottles You Buy in Uruguay Will Look Different)

Brand: Coca-Cola

Campaign: Global Visual Identity Refresh

Source: https://infonegocios.biz/plus/coca-cola-cambia-su-imagen-visual-en-todo-el-mundo-y-las-latas-y-botellas-que-compras-en-uruguay-ya-van-a-lucir-diferente

Goal: To make Coca-Cola products unmistakably recognizable worldwide

Claim: Coca-Cola is one of the most recognized brands in the world

Media: Digital experiences, packaging

Summary: The Coca-Cola Company launched a global visual identity refresh that is being rolled out in Latin America, including Uruguay, enhancing the iconic red and white palette, emphasizing its historic Spencerian typography, and introducing more prominent branding for Coca-Cola Zero Sugar. The aim is to ensure consistency and clarity in the brand's appearance across over 200 markets.

branding Coca-Cola Zero Sugar visual identity