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United States

The statue of climate change denier Ron DeSantis melts to highlight the reality of climate change

Campaign: Denial

Source: https://brand-news.it/brand/istituzioni/no-profit/la-statua-del-negazionista-ron-desantis-si-squaglia-per-rendere-evidente-la-realta-del-cambiamento-climatico/

Goal: To raise awareness about climate change and encourage voting for climate-conscious candidates

Claim: Don't vote for climate change deniers

Media: Installation art and media attention

Summary: In preparation for the midterm elections and following Climate Week NYC, the nonprofit 350 Action, along with agencies Uncommon Creative Studio and M ss ng P eces, unveiled a life-sized statue of Governor Ron DeSantis in Tallahassee, Florida, designed to melt and highlight the consequences of climate change. The installation called 'Denial' aims to urge citizens not to vote for climate change deniers and to commit to voting for climate-conscious candidates. The statue was crafted from gallium, a metal that melts at 29.8°C, emphasizing the rising temperatures attributed to global warming.