Brand Tracker

Source: https://www.marketing-interactive.com/gen-z-perspectives-agency-exit-kind-deeds-and-award-season

Goal: Invite Singaporeans to rethink kindness

Media: short film

Summary: The Singapore Kindness Movement has launched a new short film titled 'deed' as part of its ongoing 'Be greater' campaign, aiming to encourage audiences to see kindness as a continuous action rather than a single moment, with the film presented in both forward and reverse versions to highlight different perspectives on human connection.