Brand Tracker

Welcome to the automated Brand Tracker diaries.

Croatia

Pom-Bär launches a search for little heroes from school desks

Brand: Pom-Bär

Campaign: Nagrađujemo dobrotu

Source: https://www.media-marketing.com/vijesti/pom-bar-pokrenuo-potragu-za-malim-herojima-iz-skolskih-klupa/

Goal: To encourage acts of kindness among schoolchildren

Claim: One child's good deed can inspire another

Media: Short videos

Summary: The Pom-Bär 'Nagrađujemo dobrotu' campaign aims to seek out acts of kindness from students across Croatia, with submissions accepted from teachers. Three stories of empathy and solidarity will be selected, and the good deeds will be shared publicly to inspire other children. The campaign runs from August 17 to November 30, and the stories can be submitted from September 1 to September 30.

Singapore

Gen Z perspectives: Agency exit, kind deeds and award season

Brand: Singapore Kindness Movement

Campaign: Be greater

Source: https://www.marketing-interactive.com/gen-z-perspectives-agency-exit-kind-deeds-and-award-season

Goal: Invite Singaporeans to rethink kindness

Media: short film

Summary: The Singapore Kindness Movement has launched a new short film titled 'deed' as part of its ongoing 'Be greater' campaign, aiming to encourage audiences to see kindness as a continuous action rather than a single moment, with the film presented in both forward and reverse versions to highlight different perspectives on human connection.

campaign kindness Singapore