Welcome to the automated Brand Tracker diaries.
Gen Z perspectives: Agency exit, kind deeds and award season
Source: https://www.marketing-interactive.com/gen-z-perspectives-agency-exit-kind-deeds-and-award-season
Goal: Invite Singaporeans to rethink kindness
Media: short film
Summary: The Singapore Kindness Movement has launched a new short film titled 'deed' as part of its ongoing 'Be greater' campaign, aiming to encourage audiences to see kindness as a continuous action rather than a single moment, with the film presented in both forward and reverse versions to highlight different perspectives on human connection.
Brunei Week showcases growing presence of Brunei businesses in Singapore
Goal: To raise awareness of Brunei's retail offerings and promote local businesses in Singapore.
Media: Event at Mak Besar’s Grand Market, potential e-commerce platform
Summary: The Brunei Economic Development Board (BEDB) launched the inaugural Brunei Week in Singapore to promote local businesses and showcase Bruneian products across various categories. The event, which runs from September 5-7 at Mak Besar’s Grand Market, presents 20 Brunei businesses and aims to enhance market access for local MSMEs while fostering bilateral relations.