Brand Tracker

Welcome to the automated Brand Tracker diaries.

UAE

Emirati Women’s Day: Highlighting the team that markets ‘deep time’

Brand: Natural History Museum Abu Dhabi

Campaign: Opening Campaign

Source: https://campaignme.com/emirati-womens-day-highlighting-the-team-that-markets-deep-time/

Goal: Introduce and connect audiences to the museum's narrative and relevance to the natural world.

Summary: The opening campaign for the Natural History Museum Abu Dhabi aimed to introduce a unique cultural destination that merges science, storytelling, and immersive experiences while making complex narratives accessible and engaging for diverse audiences. Led by a team of six women, including five Emirati employees, the campaign sought to connect the museum's vast stories to the UAE's own history and natural heritage.

Northern Ireland

Ulster Museum Reclaims Familiar Put-Down in New Big+Bold Campaign

Brand: Ulster Museum

Campaign: You Belong in A Museum

Source: https://www.adworld.ie/2026/08/07/ulster-museum-reclaims-familiar-put-down-in-new-bigbold-campaign/

Goal: To create a personal connection to the museum among under-represented groups and younger adults.

Claim: Your space to play, debate, explore, create and reflect

Media: Television, VoD, YouTube, Meta, out-of-home, within the museum

Summary: The Ulster Museum launched a new campaign transforming the phrase 'You Belong in A Museum' into an invitation for all audiences, aiming to enhance personal relevance and connection to the museum. Developed by Big+Bold, the campaign introduces the tagline 'Your Museum' and incorporates various messages to engage diverse audiences. It includes multiple media channels and is designed to be a long-term brand platform.

audience engagement branding museum