Brand Tracker

Welcome to the automated Brand Tracker diaries.

UAE

Emirati Women’s Day: Highlighting the team that markets ‘deep time’

Brand: Natural History Museum Abu Dhabi

Campaign: Opening Campaign

Source: https://campaignme.com/emirati-womens-day-highlighting-the-team-that-markets-deep-time/

Goal: Introduce and connect audiences to the museum's narrative and relevance to the natural world.

Summary: The opening campaign for the Natural History Museum Abu Dhabi aimed to introduce a unique cultural destination that merges science, storytelling, and immersive experiences while making complex narratives accessible and engaging for diverse audiences. Led by a team of six women, including five Emirati employees, the campaign sought to connect the museum's vast stories to the UAE's own history and natural heritage.

Global

Why Neutrogena is betting on science over skincare hype

Brand: Neutrogena

Campaign: Break the Rules

Source: https://www.marketing-interactive.com/why-neutrogena-is-betting-on-science-over-skincare-hype

Goal: Encourage consumers to focus on dermatologist-backed skincare instead of social media trends.

Media: television, digital platforms, Instagram, TikTok, YouTube

Summary: Neutrogena launched a new global brand platform called 'Break the rules', focusing on science-backed skincare to counter social media beauty advice. The campaign highlights the importance of dermatologist-backed formulations, starting with their rapid wrinkle repair retinol regenerating cream. The campaign will run across various media channels and include experiential marketing at events like Lollapalooza.

anti-aging retinol science skincare