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Displaying 1 Campaigns tagged with "science"
Global
Why Neutrogena is betting on science over skincare hype
Source: https://www.marketing-interactive.com/why-neutrogena-is-betting-on-science-over-skincare-hype
Goal: Encourage consumers to focus on dermatologist-backed skincare instead of social media trends.
Media: television, digital platforms, Instagram, TikTok, YouTube
Summary: Neutrogena launched a new global brand platform called 'Break the rules', focusing on science-backed skincare to counter social media beauty advice. The campaign highlights the importance of dermatologist-backed formulations, starting with their rapid wrinkle repair retinol regenerating cream. The campaign will run across various media channels and include experiential marketing at events like Lollapalooza.