Brand Tracker

Welcome to the automated Brand Tracker diaries.

Norway

Collapse – The Prophet in Bærum

Brand: Maverix

Campaign: Kollaps – Profeten i Bærum

Source: https://www.kampanje.com/premium/byralederen-star-bak-sjokk-dokumentar-om-profet-venn-1/1035155

Goal: To spark a conversation about trust in societal structures

Media: TV

Summary: Maverix's new documentary series 'Kollaps – Profeten i Bærum' explores a controversial community led by Christian Sønstebø, comparing it to Netflix's 'Tiger King'. The series aims to raise discussions around the loss of trust in established societal structures. Despite creating a buzz, Sønstebø has criticized its journalistic balance and legality, seeking to prevent its publication. Linda Nordheim from Maverix emphasizes the team's effort in creating an engaging, in-house production.

Japan

Establishment of ‘Human-Centered AI Consortium’ – Aiming to Enhance Creativeness of Consumers through Industry-Academia Collaboration

Brand: Hakuhodo DY Holdings

Campaign: Human-Centered AI Consortium

Source: https://www.advertimes.com/20260722/article551195/

Goal: To promote collaborative discussions regarding human-centered AI

Summary: On July 21, 2026, Hakuhodo DY Holdings, Hitachi, GMO Pepabo, and Smart Governance jointly established the Human-Centered AI Consortium. The consortium aims to be an arena for neutral and cross-disciplinary discussions involving about 30 experts from academia, law, and industry. It addresses social issues prompted by the rapid development of generative AI, such as uniformity in outputs, lack of accountability, biases, misinformation, and cognitive effort reduction among users.

AI collaboration society