The Globe and Mail

Comments off | By · July 29, 2026

Campaign Diaries

Displaying 1 Campaigns for this Brand.
Canada

The Globe and Mail Creates a System for Various Themes from Its Headline

Brand: The Globe and Mail
Campaign: What Shapes Your World?

Source: https://www.media-marketing.com/vijesti/the-globe-and-mail-od-svog-zaglavlja-napravio-sistem-za-razlicite-teme/

Goal: To adapt the existing brand identity for a digital audience

Media: Television, outdoor advertising, print, digital channels, audio formats

Summary: The Globe and Mail, a Canadian newspaper, is utilizing its headline as a flexible visual system that can change based on ad themes. The campaign 'What Shapes Your World?' developed by VML Canada modifies the original headline structure while keeping it recognizable. It was launched in March 2026 with various adaptations across multiple media platforms to connect with a digital audience.

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advertising digital marketing visual identity
Published: July 29, 2026
Tracked Brands
The Globe and Mail (1)
Brand
The Globe and Mail Campaign: What Shapes Your World? Source: https://www.media-marketing.com/vijesti/the-globe-and-mail-od-svog-zaglavlja-napravio-sistem-za-razlicite-teme/ Goal: To adapt the existing brand...