GLADYS

Instead of treating scars as something to hide, Badges of Hope positions them as visible proof that lifesaving surgical care was reached — and that the right to safe surgery was honored. Through cinematic storytelling, intimate patient photography, and a global digital activation, the campaign challenges long-held perceptions and invites the world to see scars as what they truly are: badges of strength, resilience, and hope. Full story on Reel 360 News.