IT TAKES HEART TO BUILD BODIES THAT BREAK RECORDS
Brand
FIGS
Entrant Agency
MOTHER
Category
Film
Festival & Year
Cannes Lions (2026)
Case Study Details
It takes heart to build bodies that break records. 🥇
Over the last six years, a team of Awesome Humans rebuilt the body of Olympian Lindsey Vonn after a series of catastrophic injuries sent her into early retirement. No one thought she’d come back—except these guys.
Now she’s headed to the 2026 Winter Games, ready to break records once more.
Shop our FIGS x Team USA Medical Collection here: https://bit.ly/3WqAszK
Shop our Women’s Core Collection here: https://bit.ly/3W1Z7c9
Shop our Men’s Core Collection here: https://bit.ly/4cVN5bo
Read FIGS reviews on each of our products, at our website: wearFIGS.com
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About FIGS:
FIGS is a direct-to-consumer healthcare apparel and lifestyle brand that celebrates, empowers and serves current and future generations of healthcare professionals. We are committed to helping these Awesome Humans look, feel and perform at their best – 24/7, 365 days a year. We create technically advanced apparel and products that feature an unmatched combination of comfort, durability, function and style, all at an affordable price.
