RICH PEOPLE LIVE LONGER
Brand
HIMS & HERS
Entrant Agency
WAYS AND MEANS
Category
Film
Festival & Year
Cannes Lions (2026)
Case Study Details
Hims & Hers - Rich People Live Longer (Super Bowl Commercial 2026)
Hims & Hers returns to the Super Bowl 2026 with "Rich People Live Longer," a 60-second spot tackling the "wealth-health" gap. Narrated by Common, the ad argues high-quality care is for the wealthy, featuring surreal, provocative scenes to push for accessible, personalized, and preventative healthcare for all.
Credits:
- Client/Brand: Hims & Hers Health, Inc.
- Production Partner: Ways & Means
- Narrator: Common
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