SEAT WITH A VIEW
Brand
FLYNAS
Entrant Agency
VML
Category
Creative Data
Festival & Year
Cannes Lions (2026)
Case Study Details
flynas - Seat with a View (Case Study) | Campaign
The best show on Earth happens way up in the sky: cloud-hugging mountains, instagrammable sunsets, coastlines, and city icons. The kind of moments everyone wants to post. But for most travellers, it is pure luck whether they experience magic or spend the flight staring at the wing or absolute nothingness. flynas, Saudi Arabia's favorite low-cost airline, asked a simple question: why leave these scenic views to luck? Introducing Seat with a View, the world’s first intelligent seat selector that lets passengers choose their view before they fly. This idea turned chance into choice, allowing travellers to book the view they want, not just a seat number. By combining validated flight data with machine learning, we mapped flynas flight paths across our network and identified what’s visible from each side of the plane, from coastlines and mountain ranges to landmarks, sunrises and sunsets, based on flight time, direction, and expected conditions. Powered by AI, flynas gave travellers complete control over their journey, using a digital and mobile experience to guide travellers toward the seat and view they wanted, influencing purchase decisions and turning anticipation into action ahead of booking.
Credits:
- Client: flynas
- Creative Agency: VML Riyadh
- Agency Network: VML
- Holding Company: WPP
- Production Company: Blue Elephant
- Ai & Technical Partner: Rattel L.L.C.
Presentation Board
seat
with a
view
THE WORLD'S FIRST INTELLIGENT
SEAT SELECTOR LETTING PASSENGERS
CHOOSE THEIR VIEW BEFORE TAKEOFF
The most stunning views are revealed while flying: breathtaking coastlines,
Shlow-capped mountains, and iconic landmarks seen from above, made for
$0cial sharing, Yet choosing the right window seat depends on luck, and
passengers only discover if they chose right after takeoff.
flynas, Saudi Arabia's low-cost airline, turned something that was hiding in
Plain sight into a premium experience offered by no other airline. flynas
presents "Seat with a View”, the world's first intelligent seat selector, letting
passengers choose their view before takeoff, free of charge.
With machine learning, we mapped over 120 flynas flights across our
etWork, plotting every iconic view visible from each side of the plane, from
jandmarks and coastlines to mountain ranges and scenic landscapes, while
factoring in flight time, direction, and altitude. The data was transformed into
‘an Al-powered visualization engine that predicts the views passengers can
Sec from their exact window seat.
“
Seat 22A
XY203
Burj Khalifah
Expected
After 2h 5 mins
Becks ES
os
USERS
TOTAL
IMPRESSIONS
IN THE FIRST 2 MONTHS
CLICKS
INCREASE IN
SOLD SEGMENTS
ver
WE MAPPED OVER 120 FLYNAS FLIGHT PATHS AND PLOTTED ICONIC:
VIEWS VISIBLE FROM EACH SIDE OF THE PLANE
PASSENGERS RECEIVED REMINDERS ON WHAT SCENIC VIEWS ARE
COMING UP THEIR WAY NEXT
2m ago sl
flynas
: Keep an eye on your window to spot the Giza Pyramids
F) from above. Discover more at findmyview.com
THE SCROLL-STOPPING CONTENT SHOT BY TRAVELERS IS USED TO
PROMOTE FLYNAS DESTINATIONS.
a ee...
“FLYNAS
Tie TRAVEL
EXPERIENCE’
VIEWS
INCREASE IN
TOTAL REVENUE
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