SHOOT FOR THE MOON

Winamax - Race To The Moon (Case Study) | Campaign The advertisement "Race To The Moon" immerses viewers in a wildly extravagant space race. This is not a conventional scientific mission, but a frantic competition where improbable teams vie with ingenuity to be the first to reach the Moon. Each team builds its own unconventional rocket using whatever means they have at hand. We see a group of travelers transform scrap metal into a super-powered cannon, firefighters launch their iconic red firetruck as a rocket, unhinged geeks follow the plans of a mad professor, and Japanese chefs propel their champion from a fish-cannon mounted on a food truck. One even has to beware of a mad inventor catapulted from his lab. The tone is one of audacity and humor, illustrating that for Winamax, the sky is not a limit but a springboard. The final message is unequivocal: "at Winamax, the most important thing is to win." The advertisement also serves to promote the new "Space KO" poker format, presented as the poker of the future. Credits: - Client: Winamax - Advertising Agency: TBWA - Production Company: Solab Films, Paris - Production Studio: Tuna Fish Studio - Post Production Company: Digital District