SUPERSTAR
Brand
ADIDAS
Entrant Agency
JOHANNES LEONARDO
Category
Film
Award
Shortlist
Festival & Year
Cannes Lions (2026)
Case Study Details
The search continues. #adidasSuperstar
Created for basketball, adopted by the pioneers of streetwear, and redefined by every generation since, the adidas Originals Superstar stands as The Original Icon – a symbol of self-expression, style and authenticity that transcends time
This season, adidas Originals reunites with Samuel L. Jackson as he searches for his Superstars inside the surreal world of Hotel Superstar. Along the way, he meets icons shaping today’s era: Kendall Jenner, JENNIE, Lamine Yamal, Baby Keem, James Harden, Tyshawn Jones, and Olivia Dean.
Directed by Thibaut Grevet
Find out more at https://www.adidas.com
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