THE BALLS

#EstoEsMarketing: Here's another one of @Axe's funny and irreverent commercials as an official sponsor of the FIFA World Cup. They launched a global, multi-platform campaign titled "Smell Your Best When You Look Your Worst," created by the agency LOLA Madrid. It pokes fun at how fans completely forget about their physical appearance or attractiveness when they're obsessed with football. It consists of seven short films focused on "superfans" from different countries. Here we can see the commercial "The Balls." The campaign includes a massive TikTok challenge where they're giving away 82 World Cup tickets to fans who record a video asking their crush out while wearing extravagant clothing from their national team and applying AXE. #Marketing. #GreatAd.