THE REAL GOLD

Brand
HERSHEY'S
Entrant Agency
TOOL
Category
Film
Festival & Year
Cannes Lions (2026)

Case Study Details

To launch Hershey’s newest campaign “It’s Your Happy Place”, we sat down with five incredible athletes from Team USA—Hilary Knight, Erin Jackson, Brenna Huckaby, Jason Brown, and Jordan Stolz in a filmed stunt to ask them about their Olympic and Paralympic hopes of winning gold. Or so they thought. Instead, we surprised them with heartfelt messages and appearances from their families, reminding them that achieving personal happiness is the real gold.

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