THE SEPARATION

Brand
GAIA
Entrant Agency
HENRY
Category
Film
Festival & Year
Cannes Lions (2026)

Case Study Details

Milk does not exist without birth. And without repeated insemination. Milk begins with separation at birth. In the dairy industry, calves are taken away from their mothers shortly after birth so that the milk intended for them can be sold for human consumption. On the occasion of World Milk Day, GAIA is releasing a new film shedding light on a reality that remains largely unknown to the public: the living conditions of cows and their calves in the dairy industry. 💔 Cries, separation, maternal distress: scenes considered “normal” in this industry. Yet plant-based alternatives exist. 📢 Discover our campaign and help raise awareness about this reality. ➡️ More info: pastonlait.be ➡️ Follow GAIA on Instagram (@gaiabelgium), TikTok (@gaiabelgium_fr) and Facebook (gaia.be)

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