THE TROPHY

#EstoEsMarketing: A hilarious commercial for the @Axe FIFA World Cup 2026™ collection, titled "The Trophy," follows a passionate Mexican fan whose neighbors build him a giant, handmade trophy costume. It highlights AXE's official tournament campaign, centered around the tagline: "Smell better when you look your worst." The fan uses his giant, gold-painted trophy costume to travel to a match, creating chaos in a van and on a plane. He accidentally brushes against a flight attendant and sits awkwardly next to an unimpressed woman. Despite the bulky costume and comical situation, his AXE fragrance works its magic, captivating the woman and ultimately leading her inside the trophy costume with him. The enormous trophy suit featured in the ad was constructed entirely as a physical, real, handmade prop, rather than using CGI. The campaign was created by the advertising agency LOLA Madrid, and is one of seven country-specific videos celebrating superfans as part of AXE's global activation for the FIFA World Cup. #Marketing. #GreatAd.