THE TRUTH HURTS
Brand
PREVENTABLE
Entrant Agency
ONE TWENTY THREE WEST
Category
Film
Festival & Year
Cannes Lions (2026)
Case Study Details
"Only bad drivers get into accidents," you might tell a friend. Is that really true? Have you never had a “Whew, that was close” moment?
Those little lies that you tell yourself aren’t so innocent after all—they could lead to a serious injury.
Learn more at preventable.ca.
