THE TRUTH HURTS

Brand
PREVENTABLE
Entrant Agency
ONE TWENTY THREE WEST
Category
Film
Festival & Year
Cannes Lions (2026)

Case Study Details

"Only bad drivers get into accidents," you might tell a friend. Is that really true? Have you never had a “Whew, that was close” moment? Those little lies that you tell yourself aren’t so innocent after all—they could lead to a serious injury. Learn more at preventable.ca.

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