30UNDER30

CONTEXT ‘UNDER 30 lists are a cultural shorthand for promise, young people with momentum, visibility, and a futu worth watching. But in the US, with gun violence as the #1 cause of death for children, an entire generation of futures is being stolen, CHALLENGE ‘ ow do wemake the invisible loss feel as culturally) undeniable as the success stories America cele- brates, without statistics or calls to action that audiences have learned to tune out? SOLUTION ¢ claimed one of culture's most recognizable formats and inverted it. A physical magazine with 3,800 copies printed and placed directly in the hands of the Forbes 30 Under 30 Summit audience that looks and exactly like the aspirational publication it mirrors. Each story, built with families, shows not how they died, but who they were becoming. A printed object engineered to demand to be held, turned, and read by the people: least able to look away from what it said, 30 UNDER 30 LIVESCUT SHORT AN EDITION HONORING THE FUTURES STOLEN BY GUN VIOLENCE SPECIAL EDITION <3) @ UNDER 030) 30 VICTIMS OF GUN VIOLENCE UNDER THE AGE OF 30 RESULTS 3 4M IMPRESSIONS . REACH ' $ 5 2 2 22K ENGAGEMENTS 2 = 1 g M NCEE : ' 5 68 AK EARNED MEDIA é ‘Tue Forses Hack Kahlil Greene, an actual Forbes honoree, hijacked his own stage time to speak about gun violence. Security escorted him out. Se aa ‘THE OSCAR STAGE Jackie Cazares, profiled in the magazine, was featured in the documentary short that won the Academy Award for Best Docu- mentary Short.