SEAT BELTERS

Brand
ALLIANZ
Category
Audio & Radio
Festival & Year
Cannes Lions (2026)

Case Study Details

Studies show that the music we listen to while driving, has a direct link to how we drive. Songs with over 120 beats per minute, were found to have the worst impact. We’ve paired a professional drummer Stewart Copeland from the Police and a scientific Expert Big Manny to demonstrate this. We’ve also partnered with Spotify to bring you Seat Belters, an interactive tool that creates a personalised playlist based on your listening history, with a lower BPM.

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