SEAT BELTERS
Brand
ALLIANZ
Category
Audio & Radio
Festival & Year
Cannes Lions (2026)
Case Study Details
Studies show that the music we listen to while driving, has a direct link to how we drive.
Songs with over 120 beats per minute, were found to have the worst impact.
We’ve paired a professional drummer Stewart Copeland from the Police and a scientific Expert Big Manny to demonstrate this.
We’ve also partnered with Spotify to bring you Seat Belters, an interactive tool
that creates a personalised playlist based on your listening history, with a lower BPM.
