CODE HER

Brand
BOTICARIO
Entrant Agency
ALMAPBBDO
Category
Digital Craft
Award
Bronze
Festival & Year
Cannes Lions (2026)

Case Study Details

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Presentation Board

OBOTICARIO @grok give her bigger breasts @grok put her in lingerie @grok make her sexier =" {codeaher} A BOT ENGINEERED TO PREVENT AI-DRIVEN SEXUALIZATION OF WOMEN THROUGH REAL-TIME INTERVENTION ON X 1) @grok enhance her curves @grok put her in a tight dress 817i 89.30RE £) ® Marina Sena ® @amarinasena @CodeHerBot Q ae ©) thi [AL 2s ; ares th ok give har bigmer breasts carla s @carlasO02 - Feb 7 omg you look so pretty @ me coo fake her saxic “O Boticdrio launched “Code Her” to support women against image manipulation by Al.” ESTADAO rf CONTEXT Grok, X’s integrated Al, generated over 6,700 intimate images in just one hour. With a single mention, this tool can sexualize any photo women post on their feed. This issue even reached Marina Sena, Brazilian singer and ambassador for Her Code by O Boticério, a perfume with ‘a platform build on female freedom and autonomy. Some of her posts became targets, even one from the campaign. fa woman isn’t safe even on her own profile, who is? "According to the Centr for Countering Digital Hate IDEA To protect women, Her Code created Code Her Bot, a solution designed to act directly against Grok on X, so women can post. ‘their photos without the fear of their photos being sexualized, By simply mentioning it in the post caption, the bot acts by detecting Al manipulation attempts, preventing the content from being displayed before the image is generated, alerts the user, and guides her based on the Brazilian law. Fighting Al with Al, women can now share their bodies online ‘and keep them exactly where they belong: under thelr control. Q When mentioned, @CodeHerBot protects women by hiding the offensive replies before the @grok PROTECTING WOMEN AGAINST DIGITAL CRIMES + (8) HER CODE % [SALES DURING | P o EVER FOR OTHE CAMPAIGN THE BRAND exame. B& Fstovpany Valor meieemensagem ad°bomagazine technobit propmark MYST] mawcnne cLamurama AGAge © camaune 8 | image is generated. THE MOST ENGAGING) SCONE | VEE Lite fat Vivazs Spots adforum: tinsice

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