CODE HER
Brand
BOTICARIO
Entrant Agency
ALMAPBBDO
Category
Digital Craft
Award
Bronze
Festival & Year
Cannes Lions (2026)
Case Study Details
Três fragrâncias femininas para viver diferentes sensações. Descubra seu Her Code favorito e aproveite até 18% OFF
Presentation Board
OBOTICARIO
@grok give her bigger breasts
@grok put her in lingerie
@grok make her sexier
=" {codeaher}
A BOT ENGINEERED TO PREVENT AI-DRIVEN SEXUALIZATION OF WOMEN THROUGH REAL-TIME INTERVENTION ON X
1)
@grok enhance her curves
@grok put her in a tight dress
817i 89.30RE
£)
®
Marina Sena ® @amarinasena
@CodeHerBot
Q ae ©) thi [AL 2s
; ares th
ok give har bigmer breasts
carla s @carlasO02 - Feb 7
omg you look so pretty @
me coo
fake her saxic
“O Boticdrio launched “Code Her”
to support women against
image manipulation by Al.”
ESTADAO rf
CONTEXT
Grok, X’s integrated Al, generated over 6,700 intimate images
in just one hour. With a single mention, this tool can sexualize
any photo women post on their feed.
This issue even reached Marina Sena, Brazilian singer and
ambassador for Her Code by O Boticério, a perfume with
‘a platform build on female freedom and autonomy. Some of
her posts became targets, even one from the campaign.
fa woman isn’t safe even on her own profile, who is?
"According to the Centr for Countering Digital Hate
IDEA
To protect women, Her Code created Code Her Bot, a solution
designed to act directly against Grok on X, so women can post.
‘their photos without the fear of their photos being sexualized,
By simply mentioning it in the post caption, the bot acts by
detecting Al manipulation attempts, preventing the content
from being displayed before the image is generated, alerts
the user, and guides her based on the Brazilian law.
Fighting Al with Al, women can now share their bodies online
‘and keep them exactly where they belong: under thelr control.
Q
When mentioned,
@CodeHerBot protects
women by hiding
the offensive replies
before the @grok
PROTECTING
WOMEN AGAINST
DIGITAL CRIMES
+ (8) HER CODE
% [SALES DURING | P o EVER FOR
OTHE CAMPAIGN THE BRAND
exame. B& Fstovpany Valor meieemensagem ad°bomagazine technobit propmark MYST] mawcnne cLamurama AGAge © camaune 8 |
image is generated.
THE MOST ENGAGING)
SCONE | VEE
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