YOU MUST LOVE COKE

CeaG pli, PRESENTS YOU MUSELOVE COKE An optical illusion that made fans see our iconic red where red is not allowed. if rPey/ BACKGROUND In Argentina, Racing Club fans bleed blue. Red belongs to Independiente, their fiercest rivals, whose stadium sits 300 meters away. Racing fans ban red from their closets, their fridges, and some only buy green tomatoes. Head coach Gustavo Costas won't even sit in red chairs. So how could Coca-Cola, a brand defined by red, show up in the one community that rejects it? IDEA Coca-Cola removed the red. Using optical illusion principles, Coca-Cola designed executions with blue, black, white, and grey that still made fans perceive Coca-Cola red. Decades of love for the brand filled it in for them. The work ran across stadium screens, OOH, and social media, embedding itself in fan culture while respecting the rivalry and traditions. Only 2 colors were used >>> CYAN GREY yahoo! life NERDIZMO Adlatina O/ POSITIVE COCA-COLA USES A MIND-BENDING OPTICAL ILLUSION COCA-COLA USES AN OPTICAL ILLUSION TO “SHOW” RED COCA-COLA HIDES ITS SIGNATURE 98 % SENTIMENT REACH MM TO SNEAK INTO 'BLUE' FOOTBALL STADIUMS IN STADIUMS WHERE THE COLOR IS FORBIDDEN. RED COLOR IN PLAIN SIGHT. (WE SUSPECT 2% WERE INDEPENDIENTE FANS)