TWO-WAY DEAL
Brand
CLASH OF CLANS
Entrant Agency
DAVID
Category
Creative Data
Award
Bronze
Festival & Year
Cannes Lions (2026)
Case Study Details
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From rage-filled Barbarians with glorious mustaches to pyromaniac wizards, raise your own army and lead your clan to victory! Build your village to fend off raiders, battle against millions of players worldwide, and forge a powerful clan with others to destroy enemy clans.
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FEATURES
- Build your village into an unbeatable fortress
- Raise your own army of Barbarians, Archers, Hog Riders, Wizards, Dragons and other mighty fighters
- Battle with players worldwide and take their Trophies
- Join together with other players to form the ultimate Clan
- Fight against rival Clans in epic Clan Wars
- Build 18 unique units with multiple levels of upgrades
- Discover your favorite attacking army from countless combinations of troops, spells, Heroes and Clan reinforcements
- Defend your village with a multitude of Cannons, Towers, Mortars, Bombs, Traps and Walls
- Fight against the Goblin King in a campaign through the realm
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Presentation Board
“A GAME-CHANGING
op M CROSSOVER FOR THE
DIGITAL AGE”
NEW PLAYERS msn
"TRAVIS" HUNTERYSPOTTEDIPLAVINGICLASH
y =
4 a
UAUNCH! OF ‘THE TWO-WAY DEAL)
In American Football, the ability to play both
offense and defense like NFL star Travis Hunter is a
rarity that earned him a $46 million deal. But in
Clash of Clans, playing two-ways is core to the game.
So, we partnered with Travis — who is a huge Clash
player himself - and challenged players to prove
their two-way skills in Clash for a deal worth
millions in in-game currency.
1,000,000
GEMS FOR OFFENSE
+/,358%
SOCIAL ENGAGEMENT
The
TRAVIS HUNTER
“A _ONCE-IN-A-LIFETIME
CHANCE FOR CLASH
PLAYERS”
heavy.
1,000,000
GEMS FOR DEFENSE e
“BE RECRUITED
BY HUNTER’S
PERSONAL CLAN”
+43%
REVENUE GROWTH =srii
Is. PREVIOUS YEAR]
PLAYER STATS WERE AMAZE,
=
| Aaa
Thousands of players sent us their in-game IDs to
analyze their bases in real-time. Using live in-game
data, we evaluated their skills just like the NFL
would, calculating base defense, offense, tactics,
and win-loss ratio. By taking player data to the major
leagues, The Two-Way Deal scored bigger than ever
with American Football fans.
ANALYZING LIVE IN-GAME DATA LIKE NFL “STATS TO TREAT PLAYERS LIKE PROS
VILLAGE DEFENSE STRENGTH
——— OFFENSIVE UNIT STRENGTH
PLAYINGFIELD TACTICS ————
WIN/LOSS RATIO
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ax
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