TWO-WAY DEAL

Brand
CLASH OF CLANS
Entrant Agency
DAVID
Category
Creative Data
Award
Bronze
Festival & Year
Cannes Lions (2026)

Case Study Details

Free rewards? Sounds like Summer Jam. ☀️ Head to the Supercell Store every week this July to complete a new objective and claim a free reward. Don't forget to collect it before the next week begins! Follow us on our Socials! Twitter ► https://twitter.com/ClashofClans/ Instagram ► https://www.instagram.com/clashofclans Facebook ► https://www.facebook.com/ClashofClans TikTok ► https://www.tiktok.com/@clashofclans Attack. Defend. Strategize. Download for free for mobile devices. supr.cl/PlayClashOfClans From rage-­filled Barbarians with glorious mustaches to pyromaniac wizards, raise your own army and lead your clan to victory! Build your village to fend off raiders, battle against millions of players worldwide, and forge a powerful clan with others to destroy enemy clans. PLEASE NOTE! Clash of Clans is free to download and play, however some game items can also be purchased for real money Also, under our Terms of Service and Privacy Policy, you must be at least 13 years of age to play or download Clash of Clans. A network connection is also required. FEATURES - Build your village into an unbeatable fortress - Raise your own army of Barbarians, Archers, Hog Riders, Wizards, Dragons and other mighty fighters - Battle with players worldwide and take their Trophies - Join together with other players to form the ultimate Clan - Fight against rival Clans in epic Clan Wars - Build 18 unique units with multiple levels of upgrades - Discover your favorite attacking army from countless combinations of troops, spells, Heroes and Clan reinforcements - Defend your village with a multitude of Cannons, Towers, Mortars, Bombs, Traps and Walls - Fight against the Goblin King in a campaign through the realm Chief, are you having problems? Visit https://help.supercellsupport.com/clash-of-clans/en/ Privacy Policy: https://supercell.com/en/privacy-policy/ Terms of Service: https://supercell.com/en/terms-of-service/ Parent’s Guide: https://supercell.com/en/parents/ #clashofclans

Presentation Board

“A GAME-CHANGING op M CROSSOVER FOR THE DIGITAL AGE” NEW PLAYERS msn "TRAVIS" HUNTERYSPOTTEDIPLAVINGICLASH y = 4 a UAUNCH! OF ‘THE TWO-WAY DEAL) In American Football, the ability to play both offense and defense like NFL star Travis Hunter is a rarity that earned him a $46 million deal. But in Clash of Clans, playing two-ways is core to the game. So, we partnered with Travis — who is a huge Clash player himself - and challenged players to prove their two-way skills in Clash for a deal worth millions in in-game currency. 1,000,000 GEMS FOR OFFENSE +/,358% SOCIAL ENGAGEMENT The TRAVIS HUNTER “A _ONCE-IN-A-LIFETIME CHANCE FOR CLASH PLAYERS” heavy. 1,000,000 GEMS FOR DEFENSE e “BE RECRUITED BY HUNTER’S PERSONAL CLAN” +43% REVENUE GROWTH =srii Is. PREVIOUS YEAR] PLAYER STATS WERE AMAZE, = | Aaa Thousands of players sent us their in-game IDs to analyze their bases in real-time. Using live in-game data, we evaluated their skills just like the NFL would, calculating base defense, offense, tactics, and win-loss ratio. By taking player data to the major leagues, The Two-Way Deal scored bigger than ever with American Football fans. ANALYZING LIVE IN-GAME DATA LIKE NFL “STATS TO TREAT PLAYERS LIKE PROS VILLAGE DEFENSE STRENGTH ——— OFFENSIVE UNIT STRENGTH PLAYINGFIELD TACTICS ———— WIN/LOSS RATIO wh ete wl ax we wie Pad *, F el « ¥ ~

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