LONG LASTING PASSPORT

Brand
DARTY
Entrant Agency
PUBLICIS CONSEIL
Category
Direct
Award
Bronze
Festival & Year
Cannes Lions (2026)

Presentation Board

PASSPORT EE: CONTEXT Every year in France, 10 million large appliances are thrown away, yet half of them are still in working condition. So why don't they find new owners ‘on the second-hand market? Mainly because 66% of consumers don’t trust second-hand large appliances. As it's almost impossible to prove that an oven or a fridge is truly in good working order, you have to take the seller at their word. IDEA Darty, France's leading retailer and repair expert in home appliances, symbol of trust for over 50 years, has created the “Long Lasting Passport’: QR codes that provide access to an appliance's complete OR CODES THAT TURN SECOND-HAND APPLIANCES INTO 1 RUST WORTHY ONES. “THIS INNOVATION CAN DOUBLE THE LIFESPAN OF YOUR APPLIANCES” 4 -_ MAINTAINED 6 MONTHS AGO REPAIRED 1 MONTH AGO CHECKED BEFORE RESALE (@ ALLINTERVENTIONS RECORDED history, certifying its reliability and restoring consumer trust. Like car maintenance logbooks, but for home appliances, and enhanced by technology. HOW IT WORKS By scanning the “Long Lasting Passport” GR code, people can access the appliance's details on its origin, composition, manufacturing, maintenance, and repairs. And since only Darty experts can add and secure these records to the “Long Lasting Passport" blockchain, people can truly rely on the information FEWER APPLIANCES THROWN AWAY. BETTER HABITS. GOOD FOR PEOPLE. GOOD FOR DARTY. 305,000 APPLIANCES ALREADY EQUIPPED % WOULD CONSIDER % OF CONSUMERS WHO SAID THEY A 2ND-HAND. LY WOULD NEVER CONSIDER BUYING

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