LONG LASTING PASSPORT
Brand
DARTY
Entrant Agency
PUBLICIS CONSEIL
Category
Direct
Award
Bronze
Festival & Year
Cannes Lions (2026)
Presentation Board
PASSPORT EE:
CONTEXT
Every year in France, 10 million large appliances are thrown away, yet half
of them are still in working condition. So why don't they find new owners
‘on the second-hand market? Mainly because 66% of consumers
don’t trust second-hand large appliances. As it's almost impossible
to prove that an oven or a fridge is truly in good working order, you have
to take the seller at their word.
IDEA
Darty, France's leading retailer and repair expert in home appliances,
symbol of trust for over 50 years, has created the “Long Lasting
Passport’: QR codes that provide access to an appliance's complete
OR CODES THAT TURN SECOND-HAND
APPLIANCES INTO 1 RUST WORTHY ONES.
“THIS INNOVATION CAN DOUBLE
THE LIFESPAN OF YOUR APPLIANCES”
4 -_
MAINTAINED
6 MONTHS AGO
REPAIRED
1 MONTH AGO
CHECKED
BEFORE RESALE
(@ ALLINTERVENTIONS RECORDED
history, certifying its reliability and restoring consumer trust. Like car
maintenance logbooks, but for home appliances, and enhanced by
technology.
HOW IT WORKS
By scanning the “Long Lasting Passport” GR code, people can access
the appliance's details on its origin, composition, manufacturing,
maintenance, and repairs. And since only Darty experts can add and
secure these records to the “Long Lasting Passport" blockchain,
people can truly rely on the information
FEWER APPLIANCES THROWN AWAY.
BETTER HABITS.
GOOD FOR PEOPLE.
GOOD FOR DARTY.
305,000
APPLIANCES ALREADY EQUIPPED
% WOULD CONSIDER
% OF CONSUMERS WHO SAID THEY
A 2ND-HAND. LY WOULD NEVER CONSIDER BUYING
