Campaign Diaries
Displaying 1 Campaigns for this Brand.
Ireland
Re-turn and Boys+Girls Launch New ‘Re-turn It Right’ Campaign
Source: https://www.adworld.ie/2026/07/17/re-turn-and-boysgirls-launch-new-re-turn-it-right-campaign/
Goal: Encourage people to donate empty cans and bottles to local causes
Claim: Irish people love to do the right thing
Media: Television and out-of-home channels
Summary: Re-turn has launched a campaign encouraging donations of empty cans and bottles through orange collection bins, featuring a TV commercial about a student named Ben. The campaign promotes donating the deposit value to local charities, illustrating Irish helpfulness through relatable scenarios and event-themed advertising. The initiative supports children's charities through its 'Re-turn for Good' program.
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