Campaign Diaries
Specific Hours for More Tranquil Shopping? Sephora Launches ‘Quiet Hours’ Initiative
Goal: To provide a serene shopping experience for neurodivergent customers.
Claim: Creating more welcoming spaces.
Media: Digital activities and social media content
Summary: Sephora has launched the 'Quiet Hours' initiative globally, aimed at providing a calm shopping experience with reduced lighting and sound, particularly benefiting neurodivergent customers. Following a successful pilot in 32 stores across 8 markets, this program aims to create more inclusive shopping environments. Feedback indicates significant improvements in the shopping experience and 90% of customers agree that it makes Sephora stores more welcoming.
Campaign Diaries
No Brand Diaries found.
MY SEPHORA loyalty programme has now launched in the Middle East
Source: https://campaignme.com/my-sephora-loyalty-programme-has-now-launched-in-the-middle-east/
Goal: To create a personalized and rewarding beauty experience for customers.
Claim: Experience loyalty that's engaging, personalized, and rewarding.
Media: Sephora app, in-store and online experiences
Summary: Sephora Middle East has launched the MY SEPHORA loyalty program to enhance the beauty shopping experience by offering personalized rewards and benefits tailored to customer engagement. The program features three membership tiers—Bronze, Silver, and Gold—each unlocking more advantages as members progress. The accompanying Sephora app allows members to track their points, access exclusive offers, and enjoy a seamless shopping journey both online and in-store.
Campaign Diaries
No Brand Diaries found.
