WABA RAMADHAN

Brand
WABA
Entrant Agency
SHAREET STUDIOS
Category
Film Craft
Festival & Year
Cannes Lions (2026)

Case Study Details

๐—๐—ผ๐—ถ๐—ป ๐—ผ๐˜‚๐—ฟ ๐—ฐ๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐˜๐˜† ๐—ผ๐—ณ ๐Ÿญ๐— + ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด/๐—ฎ๐—ฑ๐˜ƒ๐—ฒ๐—ฟ๐˜๐—ถ๐˜€๐—ถ๐—ป๐—ด ๐—ฒ๐—ป๐˜๐—ต๐˜‚๐˜€๐—ถ๐—ฎ๐˜€๐˜๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป ๐—ต๐—ผ๐˜„ ๐˜€๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€๐—ณ๐˜‚๐—น ๐—ฎ๐—ฑ ๐—ฐ๐—ฎ๐—บ๐—ฝ๐—ฎ๐—ถ๐—ด๐—ป๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ฐ๐—ฟ๐—ฎ๐—ณ๐˜๐—ฒ๐—ฑ! ๐—ฆ๐—ถ๐—ด๐—ป ๐˜‚๐—ฝ ๐˜๐—ผ ๐—ผ๐˜‚๐—ฟ ๐Ÿญ๐Ÿฌ๐Ÿฌ% ๐—ณ๐—ฟ๐—ฒ๐—ฒ, ๐—ต๐—ฎ๐—ป๐—ฑ๐—ฐ๐—ฟ๐—ฎ๐—ณ๐˜๐—ฒ๐—ฑ ๐—บ๐—ผ๐—ป๐˜๐—ต๐—น๐˜† ๐—ป๐—ฒ๐˜„๐˜€๐—น๐—ฒ๐˜๐˜๐—ฒ๐—ฟ ๐—ต๐—ฒ๐—ฟ๐—ฒ - https://bit.ly/GoodAdsMatter-Newsletter Send us your work on submission@goodadsmatter.com Instagram: https://www.instagram.com/goodadsmatter/ Linkedin: https://www.linkedin.com/company/good-ads-matter/posts/?feedView=all Facebook: https://www.facebook.com/goodadsmatter ๐—š๐—ผ๐—ผ๐—ฑ ๐—”๐—ฑ๐˜€ ๐— ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ ๐—ถ๐˜€ ๐—ฎ๐—ป ๐—ฒ๐˜…๐—ฐ๐—น๐˜‚๐˜€๐—ถ๐˜ƒ๐—ฒ ๐Ÿญ% ๐—ฐ๐—น๐˜‚๐—ฏ ๐—ผ๐—ณ ๐—ฎ๐—น๐—น ๐˜๐—ต๐—ถ๐—ป๐—ด๐˜€ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ฑ ๐—ฎ๐—ฑ๐˜ƒ๐—ฒ๐—ฟ๐˜๐—ถ๐˜€๐—ถ๐—ป๐—ด ๐—ฎ๐—ฐ๐—ฟ๐—ผ๐˜€๐˜€ ๐˜๐—ต๐—ฒ ๐—ด๐—น๐—ผ๐—ฏ๐—ฒ ๐˜„๐—ต๐—ฒ๐—ฟ๐—ฒ ๐˜„๐—ฒ ๐—ฐ๐—ฒ๐—น๐—ฒ๐—ฏ๐—ฟ๐—ฎ๐˜๐—ฒ ๐—š๐—ผ๐—ผ๐—ฑ ๐—”๐—ฑ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—”๐—ฑ ๐— ๐—ฎ๐—ธ๐—ฒ๐—ฟ๐˜€ ๐—ฎ๐—น๐—ถ๐—ธ๐—ฒ! ๐—ฉ๐—ถ๐˜€๐—ถ๐˜ ๐—ผ๐˜‚๐—ฟ ๐˜„๐—ฒ๐—ฏ๐˜€๐—ถ๐˜๐—ฒ ๐—ต๐—ฒ๐—ฟ๐—ฒ - https://www.goodadsmatter.com/ Visit Purpose Studios here: https://www.purposestudios.in/ Ask us your questions on hello@goodadsmatter.com Gearing up for Ramadan never looked better #GoodAdsMatter WABA, a Kuwait based homeware and kitchenware brand, has launched this spot in preparation for Ramadan, delivering a film that is nothing short of a visual spectacle. It is safe to say that match cutsโ€”both visual and audioโ€”are the heroes of this ad. Helmed by Mohammed Al Nashmi, a man of many talents who takes on the roles of director, cinematographer, editor, and sound designer, the film showcases his signature mastery of match cuts. Known for his extensive use of this technique, Al Nashmi executes these smooth transitions effortlessly throughout the film. The shots move through the preparation and steps of various Ramadan dishes and practices, showcasing WABA products in an engaging way. Complementing this is his distinct style of sharp cuts and dynamic cinematography. Other key elements that elevate the filmโ€™s visual appeal include its rich colour grading, providing a warm, festive tone, along with meticulous styling and art direction seen in the carefully decorated frames. The consistent use of symmetry across compositions further enhances the filmโ€™s striking treatment. Country: Kuwait Year: 2026 Brand: WABA Agency & Production Company: Shareet Studios @shareet.studios Director, DOP, Editor & SFX - Mohammed Al Nashmi @malnashmi Producer - Homood Alk @homood_alk Production Manager - Wessam Executive Director - Fawaz Aldoukhi @fawaz_aldoukhi 2nd AD - Nada El Sayed @nadaelsayed480 Art Director - Nasser Mahmoud Bu Eida @naser.bo3eda Music - Jody Jenkins & Alex Duggan Stylist - Musaed @musaed_1980 Makeup - Abeer Cast Agency - Shareet Studios Casting @shareet.studios.cast Color - Film Emulation @filmemulation Equipment & Lighting - Gorilla Rental House @gorilla_rentals.ku ๐—›๐—ฎ๐—ป๐—ฑ-๐—ฝ๐—ถ๐—ฐ๐—ธ๐—ฒ๐—ฑ ๐—ฏ๐˜† ๐—š๐—ผ๐—ผ๐—ฑ ๐—”๐—ฑ๐˜€ ๐— ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ, ๐—ฎ๐—ป ๐—ถ๐—ป๐—ถ๐˜๐—ถ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ฏ๐˜† ๐—ฃ๐˜‚๐—ฟ๐—ฝ๐—ผ๐˜€๐—ฒ ๐—ฆ๐˜๐˜‚๐—ฑ๐—ถ๐—ผ๐˜€. ๐—™๐—ผ๐—น๐—น๐—ผ๐˜„ ๐˜‚๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—ถ๐—ป๐˜ƒ๐—ฎ๐—น๐˜‚๐—ฎ๐—ฏ๐—น๐—ฒ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—น๐—ฒ๐˜€๐˜€๐—ผ๐—ป๐˜€ ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—ฑ๐—ฎ๐˜†! This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All rights and credit go directly to its rightful owners. No copyright infringement intended. Please mail us at contact@goodadsmatter.com or DM us on Instagram (https://www.instagram.com/goodadsmatter/) for any concerns, queries and content removal requests.

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