WABA RAMADHAN
Brand
WABA
Entrant Agency
SHAREET STUDIOS
Category
Film Craft
Festival & Year
Cannes Lions (2026)
Case Study Details
๐๐ผ๐ถ๐ป ๐ผ๐๐ฟ ๐ฐ๐ผ๐บ๐บ๐๐ป๐ถ๐๐ ๐ผ๐ณ ๐ญ๐ + ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด/๐ฎ๐ฑ๐๐ฒ๐ฟ๐๐ถ๐๐ถ๐ป๐ด ๐ฒ๐ป๐๐ต๐๐๐ถ๐ฎ๐๐๐ ๐ฎ๐ป๐ฑ ๐น๐ฒ๐ฎ๐ฟ๐ป ๐ต๐ผ๐ ๐๐๐ฐ๐ฐ๐ฒ๐๐๐ณ๐๐น ๐ฎ๐ฑ ๐ฐ๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป๐ ๐ฎ๐ฟ๐ฒ ๐ฐ๐ฟ๐ฎ๐ณ๐๐ฒ๐ฑ! ๐ฆ๐ถ๐ด๐ป ๐๐ฝ ๐๐ผ ๐ผ๐๐ฟ ๐ญ๐ฌ๐ฌ% ๐ณ๐ฟ๐ฒ๐ฒ, ๐ต๐ฎ๐ป๐ฑ๐ฐ๐ฟ๐ฎ๐ณ๐๐ฒ๐ฑ ๐บ๐ผ๐ป๐๐ต๐น๐ ๐ป๐ฒ๐๐๐น๐ฒ๐๐๐ฒ๐ฟ ๐ต๐ฒ๐ฟ๐ฒ -
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๐๐ผ๐ผ๐ฑ ๐๐ฑ๐ ๐ ๐ฎ๐๐๐ฒ๐ฟ ๐ถ๐ ๐ฎ๐ป ๐ฒ๐
๐ฐ๐น๐๐๐ถ๐๐ฒ ๐ญ% ๐ฐ๐น๐๐ฏ ๐ผ๐ณ ๐ฎ๐น๐น ๐๐ต๐ถ๐ป๐ด๐ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐ฎ๐ฑ๐๐ฒ๐ฟ๐๐ถ๐๐ถ๐ป๐ด ๐ฎ๐ฐ๐ฟ๐ผ๐๐ ๐๐ต๐ฒ ๐ด๐น๐ผ๐ฏ๐ฒ ๐๐ต๐ฒ๐ฟ๐ฒ ๐๐ฒ ๐ฐ๐ฒ๐น๐ฒ๐ฏ๐ฟ๐ฎ๐๐ฒ ๐๐ผ๐ผ๐ฑ ๐๐ฑ๐ ๐ฎ๐ป๐ฑ ๐๐ฑ ๐ ๐ฎ๐ธ๐ฒ๐ฟ๐ ๐ฎ๐น๐ถ๐ธ๐ฒ! ๐ฉ๐ถ๐๐ถ๐ ๐ผ๐๐ฟ ๐๐ฒ๐ฏ๐๐ถ๐๐ฒ ๐ต๐ฒ๐ฟ๐ฒ - https://www.goodadsmatter.com/
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Gearing up for Ramadan never looked better #GoodAdsMatter
WABA, a Kuwait based homeware and kitchenware brand, has launched this spot in preparation for Ramadan, delivering a film that is nothing short of a visual spectacle.
It is safe to say that match cutsโboth visual and audioโare the heroes of this ad. Helmed by Mohammed Al Nashmi, a man of many talents who takes on the roles of director, cinematographer, editor, and sound designer, the film showcases his signature mastery of match cuts. Known for his extensive use of this technique, Al Nashmi executes these smooth transitions effortlessly throughout the film.
The shots move through the preparation and steps of various Ramadan dishes and practices, showcasing WABA products in an engaging way. Complementing this is his distinct style of sharp cuts and dynamic cinematography.
Other key elements that elevate the filmโs visual appeal include its rich colour grading, providing a warm, festive tone, along with meticulous styling and art direction seen in the carefully decorated frames. The consistent use of symmetry across compositions further enhances the filmโs striking treatment.
Country: Kuwait
Year: 2026
Brand: WABA
Agency & Production Company: Shareet Studios @shareet.studios
Director, DOP, Editor & SFX - Mohammed Al Nashmi @malnashmi
Producer - Homood Alk @homood_alk
Production Manager - Wessam
Executive Director - Fawaz Aldoukhi @fawaz_aldoukhi
2nd AD - Nada El Sayed @nadaelsayed480
Art Director - Nasser Mahmoud Bu Eida @naser.bo3eda
Music - Jody Jenkins & Alex Duggan
Stylist - Musaed @musaed_1980
Makeup - Abeer
Cast Agency - Shareet Studios Casting @shareet.studios.cast
Color - Film Emulation @filmemulation
Equipment & Lighting - Gorilla Rental House @gorilla_rentals.ku
๐๐ฎ๐ป๐ฑ-๐ฝ๐ถ๐ฐ๐ธ๐ฒ๐ฑ ๐ฏ๐ ๐๐ผ๐ผ๐ฑ ๐๐ฑ๐ ๐ ๐ฎ๐๐๐ฒ๐ฟ, ๐ฎ๐ป ๐ถ๐ป๐ถ๐๐ถ๐ฎ๐๐ถ๐๐ฒ ๐ฏ๐ ๐ฃ๐๐ฟ๐ฝ๐ผ๐๐ฒ ๐ฆ๐๐๐ฑ๐ถ๐ผ๐. ๐๐ผ๐น๐น๐ผ๐ ๐๐ ๐ณ๐ผ๐ฟ ๐ถ๐ป๐๐ฎ๐น๐๐ฎ๐ฏ๐น๐ฒ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐น๐ฒ๐๐๐ผ๐ป๐ ๐ฒ๐๐ฒ๐ฟ๐ ๐ฑ๐ฎ๐!
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