Campaign Diaries
Barcaffè transforms mood into a coffee recipe
Source: https://www.media-marketing.com/vijesti/barcaffe-raspolozenje-pretvara-u-recept-za-kafu/
Goal: To engage users by offering personalized coffee recipes based on their mood.
Claim: Discover your coffee vibe.
Media: Digital quiz on Barcaffè's website
Summary: Barcaffè launched a digital quiz that uses the logic of popular personality tests to recommend coffee recipes tailored to the user's current mood, energy level, and time of day. The quiz provides personalized recipes that can be creamy, refreshing, sweet, or dessert-inspired and encourages users to retake it for new suggestions. Additionally, it features a rare recipe available to only a few participants, adding a surprise element that enhances replay value. All drinks utilize Barcaffè Instant coffee and are designed for easy preparation at home without needing an espresso machine or barista experience.
Campaign Diaries
No Brand Diaries found.
Barcaffè Received Superbrands Croatia 2026 Status
Source: https://www.media-marketing.com/vijesti/barcaffe-dobio-status-superbrands-croatia-2026/
Goal: To establish trust and quality in the coffee market
Claim: Superbrands Croatia recognition reflects the trust built with consumers
Summary: Barcaffè has been awarded the status of Superbrands Croatia 2026, a recognition given to brands with significant market strength, reliability, and long-term consumer trust. This decision is based on evaluations from an independent expert council and consumer research. The recognition follows over five decades of Barcaffè's presence in the regional market, offering over 40 products, including ground coffee, beans, espresso, and cappuccino drinks. Marketing Director Tihana Vujčić stated that this recognition confirms their ability to grow alongside coffee lovers and emphasizes their commitment to producing quality products and experiences. Additionally, Barcaffè has invested in product traceability and sustainable packaging, being one of the first brands in the regional coffee industry to implement blockchain technology for product origin tracking. The brand also focuses on developing the barista scene through education and competitions.
Campaign Diaries
No Brand Diaries found.
