Campaign Diaries
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Ireland
Marie Keating Foundation Maps Highlights Skin Cancer Risk in New Campaign
Goal: Encourage protection against skin cancer at home.
Claim: The danger of the sun is on their own doorstep.
Media: Geotargeted advertising, digital audio advertising
Summary: The Marie Keating Foundation, in collaboration with Boys+Girls, launched a campaign called MoleMaps to raise awareness about skin cancer risks associated with sun exposure in Ireland. The initiative aims to remind the public to use sun protection at home, similar to precautions taken when abroad, particularly focusing on the high incidence of skin cancer in the country. The campaign utilizes bespoke maps and targeted digital advertising to communicate the message effectively.
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