Delta Q

Campaign Diaries

Portugal

Delta Q launches coffee with MCT and vitamin B3 for active routines

Brand: Delta Q

Campaign: Turbinado Coffee Launch

Source: https://www.imagensdemarca.pt/artigo/delta-q-lanca-cafe-com-mct-e-vitamina-b3-para-acompanhar-rotinas-ativas/

Goal: Introduce a functional coffee that combines traditional coffee with nutritional benefits.

Claim: We are in the era of Super Coffees.

Summary: Delta Q has launched a new functional coffee called 'Turbinado' that combines coffee with medium-chain triglycerides (MCT) from coconut oil and vitamin B3. This product aims to meet the needs of consumers looking to integrate additional functions into their regular coffee consumption. With an intense and balanced coffee profile, it can be consumed throughout the day, including during work or before activities requiring concentration.

Campaign Diaries

No Brand Diaries found.

Portugal

There is no future without the past, nor innovation without creativity

Brand: Delta Q

Campaign: 100% digital campaign with Mariana Cabral and Catarina Gouveia

Source: https://www.imagensdemarca.pt/artigo/nao-ha-futuro-sem-passado-nem-inovacao-sem-criatividade/

Goal: To connect with younger consumers through digital platforms

Claim: Coffee brings people together

Media: Digital platforms

Summary: The article discusses Delta-Cafés' innovative approach to their digital campaign featuring Mariana Cabral and Catarina Gouveia, aiming to attract younger consumers by emphasizing the connection coffee creates among people, despite differences. It also highlights EDP’s 50th anniversary and their commitment to leading in renewable energy.

Campaign Diaries

No Brand Diaries found.

Brand Communication digital marketing youth engagement