Visit Sweden

Comments off | By · July 31, 2026

Campaign Diaries

Displaying 1 Campaigns for this Brand.
Sweden

Finland criticizes Visit Sweden’s coolcation strategy – warns of unethical marketing

Brand: Visit Sweden
Campaign: coolcation

Source: https://www.resume.se/marknadsforing/trend/finland-sagar-visit-swedens-coolcation-strategi-kan-rentav-vara-farligt/

Goal: Promote tourism in Sweden as a cool alternative.

Claim: coolcation

Summary: Visit Sweden promotes Sweden to tourists with the 'coolcation' concept, while Helsinki Partners criticizes this strategy as unethical marketing. Visit Sweden defends its approach, stating it aims to meet new travel needs rather than exploit the climate crisis.

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marketing sustainability tourism
Published: July 31, 2026
Tracked Brands
Visit Sweden (1)
Brand
Visit Sweden Campaign: coolcation Source: https://www.resume.se/marknadsforing/trend/finland-sagar-visit-swedens-coolcation-strategi-kan-rentav-vara-farligt/ Goal: Promote tourism in Sweden as a cool alternative. Claim: coolcation Summary: Visit...