Mitsui Fudosan

Campaign Diaries

Japan

Why Legendary Pokémon Gather in Nihonbashi? Mitsui Fudosan’s New Urban Development Strategy

Brand: Mitsui Fudosan

Campaign: Legendary Pokémon Encounter: Legend Research in Nihonbashi & Yaesu

Source: https://www.advertimes.com/20261002/article559628/

Goal: Create engaging experiences through entertainment

Media: event marketing, experiential media

Summary: Mitsui Fudosan is hosting a large-scale event themed around Pokémon, titled 'Legendary Pokémon Encounter: Legend Research in Nihonbashi & Yaesu,' as part of their IP strategy to create engaging experiences through entertainment. The company aims to enhance urban experiences by transforming spaces that previously did not generate revenue into vibrant event areas, thereby inviting more visitors and increasing tenant sales. Their approach involves direct collaboration with IP holders to align promotional activities with market trends, creating a win-win situation.

Campaign Diaries

No Brand Diaries found.

Japan

In an Era Where Advertising is Hard to Remember, Enhancing ‘Emotional Assets’ with Frontier International’s ‘HEAT Method’

Brand: Mitsui Fudosan

Campaign: SAMURAI BLUE 3D EXPERIENCE Presented by SAISON

Source: https://www.advertimes.com/20260804/article551541/

Goal: To create lasting emotional memories and encourage ongoing support for the brand

Media: XR technology, social media

Summary: The article discusses Frontier International's development of the 'HEAT method' to enhance emotional engagement with advertisements in an age where ads are easily forgotten. The method consists of four processes: Hook, Emotion, Amplify, and Transform, aimed at generating profound emotional experiences and ongoing brand loyalty. A recent example is provided, highlighting an event supporting the World Cup held at MIYASHITA PARK, which effectively utilized immersive environments and social media integration to achieve these goals.

Campaign Diaries

No Brand Diaries found.

advertising emotional marketing event promotion